As part of its Expansion Strategy, Doha Insurance Group Launches its New Brand Identity to reflect its Pioneering Spirit, in its Quest to Offer the Best Products and Innovative Insurance Solutions, that put the Customer at the Center of its Interests in Qatar and the Region.
Doha, Qatar – November 29, 2017 - Doha Insurance Group, the leading personal and corporate insurer, announced the launch of its new brand identity, as part of its ongoing expansion strategy to strengthen its position as one of the most innovative, customer focused and pioneering insurance companies in the region and beyond.
The launch of Doha Insurance Group’s new brand identity was marked by a celebratory event hosted on Wednesday, November 29th, 2017 at the company’s head office, and was attended by all the staff based in Qatar with Executive and Senior Management team members including Chairman of the Board, SHK. Nawaf Nasser Bin Khaled Al-Thani, and all other esteemed board members.
The new brand indicates a new identity that balances the heritage and roots of the company with the requirements of a regional and future-proof brand, in order to meet the growing and ever-changing insurance needs in the region, and to strengthen its position in-line with its regional and international expansion plans.
The group’s new identity draws its inspiration from its Arabic Qatari roots. Grounded with proud Arabian roots and heritage, Qatar is a nation proud of its people, and all those who reside on it from all over the globe. Qatar beats with a passionate culmination of history and heritage remaining current with all that is modern and contemporary.
To reflect this, the new group’s logo icon merges the “dal” in Arabic and the letter D in English, forming a circle of protection, and representing the essence of what Doha Insurance stands for. This new embodiment also forms the shape of a closed triangle that depicts a fast forward moving motion, true to the pioneering spirit of the group.
Established in 1999, Doha Insurance Group is a national shareholding company, engaged in the business of insurance and re-insurance. The company was formed in response to the need for growth in the insurance segment, warranted by unprecedented accelerated economic expansion in Qatar as well as the enactment of laws encouraging various investments.
SHK. Nawaf Nasser Bin Khaled Al-Thani, Chairman of the Board of Directors of Doha Insurance Group stated: “Doha Insurance Group has made great progress on its way to become an authority in the insurance segment in the region. Today’s announcement of the future brand Doha Insurance Group ‘DIG’, from the original Doha Insurance Company ‘DIC’, marks a significant milestone in our history, and underscores the end phase of the restructuring of the Doha insurance Company. As a national company with a long-standing heritage and a proven track record for credibility and financial stability, we continuously look towards contributing to the prosperity and the wellbeing of our community, and are constantly setting new standards for innovation within the insurance sector.”
“Our pioneering spirit is what allows us to deliver a wide variety of insurance services. This includes state-of-the-art corporate and individual insurance, offering the most versatile and customized insurance programs, which correspond to every individual’s insurance needs”, concluded SHK. Al-Thani.
Doha Insurance Group aims today more than ever to educate audiences on the importance and positive benefits of having insurance in both their personal and professional lives, offer an exciting environment that values and rewards its customers and employees and enhance its clients’ satisfaction through tailor-made solutions according to their needs.
Mr. Bassam Hussein, President of Doha Insurance Group further commented saying: “For more than 17 years, Doha Insurance Group has been steadfast in its commitment to meeting the comprehensive insurance needs of our customers. As we look forward to the future, we know that our continued success rests squarely upon our ability to deliver premium services and solutions in the manner that has made the Doha Insurance Group a leader today, and our aptitude to demonstrate genuine concern for our clients and, above all, to serve them with integrity. We will also be focused, after completing required studies and getting necessary approvals, on implementing the group’s expansion strategy across the Middle East, with an eye on expanding internationally into the European market.”
Mr. Jassim Ali A. Al-Moftah, CEO of Doha Insurance Group said: “For many years, DIG has served as a trusted insurance partner to businesses and individuals equally. Our aim for the near future is to be recognized as the most innovative, customer focused and pioneering insurance Group in the region and beyond. And we aim to achieve this through increasing streams of income to the group via launching new products and services that are tailor-made to meet the ever-evolving needs of the market. We also aim to continue with our expansion plan, after completing required studies and getting necessary approvals, to explore branch and distribution channel opportunities and invest in technology to enhance efficiency of our products and solutions to leave a mark on the national institutions regionally and globally.
Throughout the years, Doha Insurance Group has achieved great milestones including: being listed in the Qatari stock market in 2001, establishing the Doha Takaful Islamic insurance branch in 2006 to offer fully integrated Shariah compliant services and products, and doubled its capital twice from QR180 million in 2008 to QR257 million in 2013, and QR500 million in 2014.
Further key milestones include: uplifting the group’s financials to be recognized by international financial firms for rating services such as Standard & Poor’s and A.M. Best receiving the rating of A- (Excellent); expanding into new markets and business sectors in a steady strategy since 2014, such as reinsurance operations through establishing the Mena Reinsurance arm in 2015; and strategically restructuring and recruiting top executive team members to pursue and implement the group’s strategic goals in early 2017.
Supported by highly motivated and well qualified team, Doha Insurance Group is now poised to play a leading role in both the regional and global insurance scene.
